Ford Quality

[Mach1Mike]

Ford ties Honda, Toyota in initial quality survey
Bryce G. Hoffman / The Detroit News
Ford Motor Co. is in a dead heat with Japan's Toyota Motor Corp. and Honda Motor Co. in terms of initial vehicle quality, according to a study the automaker is expected to release Monday.

The report is based on an annual survey of thousands of new vehicle owners conducted for Ford by the RDA Group, a market research firm based in Bloomfield Hills. The study looked at 2008 model cars and trucks from all full-line manufacturers. Drivers were asked to list any problems they had encountered during their first 90 days of ownership.

RDA has been conducting the annual survey for Ford since the late 1990s. The marketing firm conducts similar studies for other automakers, and its findings have historically hewed close to those of the closely-watched annual initial quality survey independently conducted by J.D. Power and Associates.

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Previous year's studies have shown Ford narrowing the quality gap with Japanese automakers. This year's report found that Ford is now in a statistical dead-heat with Japan's leading carmakers, according to a source who had reviewed the numbers.

Ford confirmed the existence of the report, but would not discuss its findings.

Ford plans to tout its quality gains in a new marketing campaign that will launch Tuesday night with advertisements on Fox's popular "American Idol." The ads will use real Ford employees and consumers to pitch Blue Oval cars and trucks.

The shape of things to come was revealed on a new Web site, www.driveoneford.com, which went live on Thursday. Ford has not publicly announced the new site, but revealed it to employees and dealers Thursday.

"For several months now, the Ford team in the U.S. has been working on new ways to tell the story of our strong product lineup, improved quality, and our accomplishments in safety, fuel economy and technology," said Ford spokesman Jim Cain. "We're very close to finishing the first phase of work, so we felt the time was right to give our employees and dealers an update on the project, which will include new advertising with the theme 'Drive one' and other initiatives which will help introduce more consumers to Ford vehicles."

The multimedia-heavy Web site focuses on the four pillars of Ford's new marketing strategy: "Drive quality," "Drive green," "Drive safe" and "Drive smart." They are designed to highlight the automaker's quality gains, environmentally friendly technologies, safety features of its vehicles and technologies like Sync, the voice-activated computer system it designed with Microsoft Corp.

Ford also is incorporating more direct marketing tactics into its new campaign. It is organizing more than 1,100 "viewing parties" at customers' homes across the nation in conjunction with Oprah Winfrey's "Big Give" television show on Sunday.

Ford party hosts will work with their guests to come up with a charitable program for their community and will also introduce their friends to their new Ford vehicle in at-home test drives. Ford will pick one idea and give that group $25,000 to implement it

[Hiawatha]

"Fords will always go as fast as a Chevy as long as the tow strap doesn't break!"

How is a golf ball different from a Ford? You can drive a golf ball 200 yards!

Friends don't let friends drive Fords

Why are there sidewalks next to most streets? So Ford owners have a safe place to walk home.

A man pulled up next to a little girl walking home from school and said "If you get in, I'll give you a lollypop." The girl kept walking. Following along slowly, the man said "Come on and get in the car with me and I'll give you two lolly pops." She kept her eyes on the sidewalk and continued on her way. The man said "Get in with me and I'll give you this whole bag of lollypops!" Finally, the girl turned and said "Look daddy, YOU bought the Ford, YOU ride in it!!!"

This is Chevy country and on a quiet night you can hear a Ford rust...

Ashes to ashes, Dust to dust. If it wasn't for our Fords, Our tools would rust.

That's not a leak, my Ford's just marking its territory!

What's the difference between a Ford and a shopping cart? A shopping cart is a lot easier to push

Support your local mechanic; buy a Ford

Speed Kills! Be safe, drive a Ford

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Disclaimer: Not Ford bashing, like Fords as much as Chevy's, or Dodge or Kias or etc...
No Fords were killed in making this post!!!


p.s. M1M - I have no idea what your post said coz it had too many words.. LOL
Edited.. Ditto Maize.. LOL :P

[Hiawatha]

Is that what this was all about?....oh....wow.....sorry again. I really thought we just to post stuff we found on the internet. My bad, AGAIN!

pssstt... dont tell M1M, but thats all I did too.. LOL
I'm not sure if it was suppose to be a positive or negative thing..
I don't read much of M1M's posts..
(pick on m1m day... )

[ZLjeff]

I don't care either way, I have a Ford and I like it. I had them all.....well almost all and so far this is the best truck.

I like what they have done with the truck I like the style and I like how it drives. I wish it would get better gas mileage, but that's what being a truck owner is all about.

I also like the look of the new toyota's but I think it looks a lot like a ford and I am sure the gas mileage is the same.

[Dirty Birch]

I appreciate my buddy getting the heated tailgate option on his Chevy. My hands don't get cold anymore pushing it around!

[ZLjeff]

The other thing I like about my truck, the sound system rocks. When I run out of gas, I crank the tunes and wait for someone to save me. it's a win win.

Things I don't like about Mike

he smells and I mean he smells bad.

[M7LIMITED]

[/QUOTE]
I like what they have done with the truck I like the style and I like how it drives. I wish it would get better gas mileage, but that's what being a truck owner is all about.
.[/QUOTE]

The reason the Fords look good is they copied the dodge.....

What do you consider better milage ?

[Mach1Mike]

I just want you bullies to know i spent the last hour crying in the bathroom and after all the pain......

[Mach1Mike]

You Bastages you hurt my FEELING!

Actually im laughing at both your posts funny stuff for the not so sensitive me!

I've owned both Ford,Audi,Toyota,Honda and a Nissan and the Ford and Audi impressed me the most in quality but i geuss i got lucky if you drink the koolaide and listen to the propaganda!